Fatima Naseem
Aspiration Statement
I plan on doing my masters in Urban Planning and International Development. I also want to work towards the preservation of culture and heritage in Karachi.
Core Skills
- Strategic & Crisis Communications
- Marketing Strategy | Digital Marketing
- Community Outreach
- Brand Management
- Report Writing
- Corporate Social Responsibility
- Project Management
- Quantitative Research
- Social Media Communications
- Microsoft Office
- Adobe: Photoshop, Illustrator, InDesign, Lightroom
- Interviewing
- Intercultural Communication
- Search Engine Optimization (SEO)
- Google Analytics
Academic Awards / Achievements
- Institute of Business Management - MBA Media Management & Marketing [Sep 2021 - 2023]
Experience
Leadership / Meta-curricular
Internship / Volunteer Work
- Public Relations & Corporate Communications Specialist - Daraz [Oct 2022 - Feb 2023]
- Marketing & Communications Manager - Artistic Milliners [Jun 2021 - Oct 2022]
- OD & Corporate Communications Lead - Hilal Foods (Pvt) Ltd. [Nov 2020 - May 2021]
- Communications & Partnerships Strategy Adviser - Peers [Jun 2020 - Dec 2020]
- Marketing & Communications Intern - British Council [Jun 2018 - Sep 2018]
- Sindh Basic Education Program Intern - USAID [Dec 2017 - Feb 2018]
- Monitoring, Evaluation & Research Intern - Deloitte [Dec 2017 - Feb 2018]
- WebDesk Editorial Intern - The Express Tribune [Dec 2016 - Jan 2017]
Publications / Creative Projects
- The Arzu Anthology: Student Voices Against The Odds Volume I: Habib University [Feb 2018]
Final Year Project
Project Title
(Give Me) A Penny in the Name of God: A Thematic Analysis of Beggary in Urban Spaces
Description
Wandering the streets of Karachi, there are thousands of beggars living a life, each one with a different story. Some were expelled from school at a very young age, some washed car windscreens while others asked strangers for money so they can buy food or feed their drug addictions. Despite knowing a lot, a large part of this community is still in the darks. If not listed as an occupation, it is considered a crime which is officially punishable by three years in prison, but convictions are rare and law enforcement agencies are often paid-off in exchange for turning a blind eye. Settings aren’t confined to beggars asking strangers just for money, they sometimes offer services in favour of some cash too like going car-to-car at the red light and offering to (sometimes forcefully or assertively) wipe off cars’ widescreens, sell newspapers, and balloons, garlands, roses, and at times depending on the severity of need, their bodies. Offering an account of the multi-dimensional phenomenon of beggary, my thesis explores the factors and themes related to beggary in the context of urban spaces/centres in Pakistan and other developing nations. Using findings from interviews and other available data, I also discuss different notions attached to begging in urban spaces, especially in the context of Karachi.